I wrote this news article for my European/International Journalism module, it’s old news but it showcases my writing skills.
He is working with his friends to live-stream 24/7 daily to get people donating.
The ShareCraft 2012—Save the Children Challenge is a Facebook fundraising campaign which started on March 25 and will run for 100 days.
Currently the campaign has raised $377,062 with 73 days remaining, largely due to contributions from gamers.
The idea of Operation ShareCraft was born after he watched the Kony 2012 video and felt really inspired by it.
“I decided to start by focusing on Save the Childrens’ work in The Horn of Africa. It has not been covered much by mainstream media and this is where millions of people are struggling to survive the worse hunger crisis in 60 years,” said Athene.
Athene began water fasting on April 14 and will continue until the media sheds more light on to the hunger crisis in Africa.
According to a fitness website, water fasting is a natural way to help you lose weight and cleanse your body of toxins and disease.
Athene has consulted doctors and experts to make sure he is fasting responsibly and healthily.
He has cameras live streaming 24/7 through his channel, so everyone can keep a track of his hunger strike although he is only there for a few hours.
In 2001, Athene started off his career in the Belgian version of Big Brother in which he was evicted after three days.
Today, he is an extravagant Internet celebrity to many gamers, holding a record in the online game World of Warcraft and in online poker.
A spokesperson from Save the Children said, “Athene is just acting as the fundraiser, kind of like the mouth to the campaign, but the money comes through PayPal directly to us.”
As an incentive, gamers who donate enter in to the ShareCraft 2012 “Fundrazr” challenge, in which they are able to win gaming equipment from leading brand Razer.
Athene said, “The Internet has come to a point where when we simply collectively reach out for what we think is right. Real change often follows.”
The Save the Children spokesman said, “Social Media technology such as live streaming enabled this to occur when it couldn’t occur before. We see this as a dawn of new era in fundraising.”
Athene stated, “I can’t raise one million dollars on my own, but together we can.”
Question was put forward via e-mail with regards to how he makes a living out of this but received no answer.
The Belgium based Operation ShareCraft is a project focused on charities that have been thoroughly researched and proven to be efficient and effective.
For more info check out website:
Follow Athene on Twitter: @AtheneLOL